Commodity branding: a review, conceptualization and research agenda

Fridrik Larsen, Gordon Greenley, Mark Palmer, John Rudd

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)149-162
Number of pages14
JournalRannsóknir í félagsvísindum
Volume9
Publication statusPublished - 2008

Cite this

Larsen, F., Greenley, G., Palmer, M., & Rudd, J. (2008). Commodity branding: a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9, 149-162.