Commodity branding: a review, conceptualization and research agenda

Fridrik Larsen, Gordon Greenley, Mark Palmer, John Rudd

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	149-162
Number of pages	14
Journal	Rannsóknir í félagsvísindum
Volume	9
Publication status	Published - 2008

Cite this

@article{2316ee3aaa66492bad6da6f56ece0528,

title = "Commodity branding: a review, conceptualization and research agenda",

author = "Fridrik Larsen and Gordon Greenley and Mark Palmer and John Rudd",

year = "2008",

language = "English",

volume = "9",

pages = "149--162",

journal = "Ranns{\'o}knir {\'i} f{\'e}lagsv{\'i}sindum",

issn = "1670-6994",

}