Comparing formative and reflective measurement models on the same indicators

Nick J. Lee, G. Franke

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventAmerican Marketing Academy Conference - Tampa, United States
Duration: 1 Jan 20091 Jan 2009

Conference

ConferenceAmerican Marketing Academy Conference
CountryUnited States
CityTampa
Period1/01/091/01/09

Cite this

Lee, N. J., & Franke, G. (2009). Comparing formative and reflective measurement models on the same indicators. Paper presented at American Marketing Academy Conference, Tampa, United States.