Comparing formative and reflective measurement models on the same indicators

Nick J. Lee, G. Franke

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusPublished - 2009
EventAmerican Marketing Academy Conference - Tampa, United States
Duration: 1 Jan 2009 → 1 Jan 2009

Conference

ConferenceAmerican Marketing Academy Conference
Country/TerritoryUnited States
CityTampa
Period1/01/09 → 1/01/09

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