Competitive positioning of business to business firms - a three country comparison

S. Matear, L. Sajtos, Graham J. Hooley, J. Beracs, P. Osborne

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Original languageEnglish
    Publication statusPublished - 2003
    EventAcademy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham
    Duration: 1 Jul 2003 → …

    Conference

    ConferenceAcademy of Marketing Annual Conference
    CityAston Business School, Aston University, Birmingham
    Period1/07/03 → …

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