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Competitive positioning of business to business firms - a three country comparison

  • S. Matear
  • , L. Sajtos
  • , Graham J. Hooley
  • , J. Beracs
  • , P. Osborne

    Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2003
    EventAcademy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham
    Duration: 1 Jul 2003 → …

    Conference

    ConferenceAcademy of Marketing Annual Conference
    CityAston Business School, Aston University, Birmingham
    Period1/07/03 → …

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