Competitor analysis

Graham J. Hooley

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

    Original languageEnglish
    Title of host publicationInternational encyclopedia of business and management
    EditorsMalcom Warner
    Place of PublicationLondon
    PublisherCENGAGE
    Pages988-995
    Number of pages8
    Edition2
    ISBN (Print)978-1-86152-161-3
    Publication statusPublished - 2002

    Cite this

    Hooley, G. J. (2002). Competitor analysis. In M. Warner (Ed.), International encyclopedia of business and management (2 ed., pp. 988-995). London: CENGAGE.
    Hooley, Graham J. / Competitor analysis. International encyclopedia of business and management. editor / Malcom Warner. 2. ed. London : CENGAGE, 2002. pp. 988-995
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    language = "English",
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    pages = "988--995",
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    Hooley, GJ 2002, Competitor analysis. in M Warner (ed.), International encyclopedia of business and management. 2 edn, CENGAGE, London, pp. 988-995.

    Competitor analysis. / Hooley, Graham J.

    International encyclopedia of business and management. ed. / Malcom Warner. 2. ed. London : CENGAGE, 2002. p. 988-995.

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

    TY - CHAP

    T1 - Competitor analysis

    AU - Hooley, Graham J.

    PY - 2002

    Y1 - 2002

    M3 - Entry for encyclopedia/dictionary

    SN - 978-1-86152-161-3

    SP - 988

    EP - 995

    BT - International encyclopedia of business and management

    A2 - Warner, Malcom

    PB - CENGAGE

    CY - London

    ER -

    Hooley GJ. Competitor analysis. In Warner M, editor, International encyclopedia of business and management. 2 ed. London: CENGAGE. 2002. p. 988-995