| Original language | English |
|---|---|
| Title of host publication | International encyclopedia of business and management |
| Editors | Malcom Warner |
| Place of Publication | London |
| Publisher | CENGAGE |
| Pages | 988-995 |
| Number of pages | 8 |
| Edition | 2 |
| ISBN (Print) | 978-1-86152-161-3 |
| Publication status | Published - 2002 |
Competitor analysis
Graham J. Hooley
Research output: Chapter in Book/Published conference output › Entry for encyclopedia/dictionary