Competitor analysis

Graham J. Hooley

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

    Original languageEnglish
    Title of host publicationInternational encyclopedia of business and management
    EditorsMalcom Warner
    Place of PublicationLondon
    PublisherCENGAGE
    Pages988-995
    Number of pages8
    Edition2
    ISBN (Print)978-1-86152-161-3
    Publication statusPublished - 2002

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