Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations

Kawaljeet Kapoor, Yogesh Kumar Dwivedi, Michael D. Williams

Research output: Contribution to journalArticle

Abstract

Services across different consumer markets are being introduced as mobile phone applications for them to be usable 'on-the-go'. Mobile wallet and Mobile ticketing are two such applications that have been recently introduced in the Indian context. It is important to understand the influences of different factors that help consumers form use intentions towards such mobile innovations, thereby affecting their overall adoption. This paper aims to develop a theory-based conceptual framework for examining the user adoption of mobile innovations using the innovation attributes that have been shown in recent literature to have considerable influence on the acceptance of innovations. Innovation-attributes from Rogers' diffusion of innovations theory, Tornatzky and Klein's meta-analysis, and Moore and Benbasat's perceived characteristics of innovating theory will be used in developing the conceptual framework for examining the adoption of mobile innovations.
Original languageEnglish
Pages (from-to)405-428
Number of pages24
JournalMarketing Review
Volume14
Issue number4
DOIs
Publication statusPublished - 1 Dec 2014

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