| Original language | English |
|---|---|
| Title of host publication | Nuevos horizontes del marketing y de la distribución comercial |
| Place of Publication | Spain |
| Chapter | 10 |
| Pages | 227-244 |
| Number of pages | 18 |
| Publication status | Published - 1 Mar 2018 |
Conceptualizing determinants of negative brand personality
Research output: Chapter in Book/Published conference output › Chapter