Configuration theory: Fit as coalignment

F. Mayondo, Graham J. Hooley, V. Wong, M Thyne (Editor), K R Deans (Editor), J Groth (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference 2007 - Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
http://anzmac.info/conference/2007/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2007
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07
Internet address

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