Configuration theory: Fit as coalignment

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2007
Event	Australian and New Zealand Marketing Academy Conference 2007 - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 http://anzmac.info/conference/2007/

Conference	Australian and New Zealand Marketing Academy Conference 2007
Abbreviated title	ANZMAC 2007
Country/Territory	New Zealand
City	Dunedin
Period	3/12/07 → 5/12/07
Internet address	http://anzmac.info/conference/2007/

Cite this

@conference{9b8d47a875ac47a7a6ee833cf20cb977,

title = "Configuration theory: Fit as coalignment",

author = "F. Mayondo and Hooley, \{Graham J.\} and V. Wong and M Thyne and Deans, \{K R\} and J Groth",

year = "2007",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2007, ANZMAC 2007 ; Conference date: 03-12-2007 Through 05-12-2007",

url = "http://anzmac.info/conference/2007/",

}