Consumer affiliation in the virtual marketplace

K. Morgan, Amanda J. Broderick, Nick J. Lee

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2001
EventBritish Academy of Management Conference 2001 - Cardiff, United Kingdom
Duration: 5 Sep 20017 Sep 2001

Conference

ConferenceBritish Academy of Management Conference 2001
CountryUnited Kingdom
CityCardiff
Period5/09/017/09/01

Cite this

Morgan, K., Broderick, A. J., & Lee, N. J. (2001). Consumer affiliation in the virtual marketplace. Paper presented at British Academy of Management Conference 2001, Cardiff, United Kingdom.