Consumer pleasantness in online search behaviour

Evmorfia Argyriou, D Arnott, T C Melewar

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2008
Event	Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008

Conference	Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC)
City	Sydney
Period	1/12/08 → 3/12/08

Cite this

@conference{b26a3a9484eb48fa9e251452d24b3d11,

title = "Consumer pleasantness in online search behaviour",

author = "Evmorfia Argyriou and D Arnott and Melewar, {T C}",

year = "2008",

language = "English",

note = "Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC) ; Conference date: 01-12-2008 Through 03-12-2008",

}