Consumer pleasantness in online search behaviour

Evmorfia Argyriou, D Arnott, T C Melewar

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2008
EventProceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC) - Sydney
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceProceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC)
CitySydney
Period1/12/083/12/08

Cite this

Argyriou, E., Arnott, D., & Melewar, T. C. (2008). Consumer pleasantness in online search behaviour. Paper presented at Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC), Sydney, .