Consumer pleasantness in online search behaviour

Evmorfia Argyriou, D Arnott, T C Melewar

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusUnpublished - 2008
EventProceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC) - Sydney
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceProceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC)
CitySydney
Period1/12/083/12/08

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