Consumer trial, continuous use, and economic benefits of a retail service innovation: the case of the personal shopping assistant

Heiner Evanschitzky*, Gopalkrishnan R. Iyer, Kishore Gopalakrishna Pillai, Peter Kenning, Reinhard Schu¨tte

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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Social Sciences

Economics, Econometrics and Finance

Psychology