Research Output per year
This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.
|Publication status||Unpublished - May 2011|
|Event||40th Academy of Marketing Science Annual Conference - Miami, United States|
Duration: 24 May 2011 → 27 May 2011
|Conference||40th Academy of Marketing Science Annual Conference|
|Period||24/05/11 → 27/05/11|
Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiencyBascoul, G., Schmitt, J. C. & Rasolofoarison, D., 2015, The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Conway Dato-on, M. (ed.). Springer, p. 400-404 4 p. (Developments in marketing science: proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Bascoul, G., Schmitt, J., & Rasolofoarison, D. (2011). Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency. Paper presented at 40th Academy of Marketing Science Annual Conference, Miami, United States.