Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

Ganaël Bascoul, Julien C. Schmitt, Dina Rasolofoarison

Research output: Chapter in Book/Published conference outputChapter

Abstract

This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.
Original languageEnglish
Title of host publicationThe sustainable global marketplace
Subtitle of host publicationproceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
EditorsMary Conway Dato-on
PublisherSpringer
Pages400-404
Number of pages4
ISBN (Electronic)978-3-319-10873-5
ISBN (Print)978-3-319-10872-8
DOIs
Publication statusPublished - 2015
Event2011 Academy of Marketing Science (AMS) Annual Conference - Coral Gables, FL, United States
Duration: 24 May 201127 May 2011

Publication series

NameDevelopments in marketing science: proceedings of the Academy of Marketing Science
PublisherAcademy of Marketing Science

Conference

Conference2011 Academy of Marketing Science (AMS) Annual Conference
CountryUnited States
CityCoral Gables, FL
Period24/05/1127/05/11

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