Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency

Ganaël Bascoul, Julien Schmitt, Dina Rasolofoarison

Research output: Unpublished contribution to conference › Unpublished Conference Paper

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2015
Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency
Bascoul, G., Schmitt, J. C. & Rasolofoarison, D., 2015, The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Conway Dato-on, M. (ed.). Springer, p. 400-404 4 p. (Developments in marketing science: proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Published conference output › Chapter

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