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Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore

  • Ronan de Kervenoael*
  • , Alexandre Schwob
  • , Rajibul Hasan
  • , Yak Shu Ting
  • *Corresponding author for this work
  • La Rochelle Business School
  • Maynooth University
  • Singapore Institute of Management

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Food Science