Contextualising servitization – the shaping of the organisational transformation

Research output: Chapter in Book/Published conference outputConference publication


This study has set out to build the evidence base underpinning the context of the SME servitization transformation. It explores how the organisational environment forces manufacturing SMEs to move towards service provision through depicting their perception of the business environment. The study contributes to the understanding of servitization by populating the selected conceptual model with insights drawn from collective experiences of 25 senior executives from 17 servitizing SMEs. The findings summarise how internal and external organisational environment factors shape servitization transformation and how they differ when considering the stages of transformation.
Original languageEnglish
Title of host publicationProceedings of the 25th EurOMA Conference
Publication statusPublished - 26 Jun 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018


Conference25th International EurOMA Conference

Bibliographical note

© 2018 The Authors

Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie SkłodowskaCurie grant agreement No 721909.


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