Corporate community involvement in Bangladesh: an empirical study

S. Sharmin, Niaz A. Khan, Ataur R. Belal

Research output: Contribution to journalArticle

Abstract

This paper empirically examines a corporate community involvement (CCI) initiative in Bangladesh. Drawing on a conceptual framework of 'collaborative betterment' and 'collaborative empowerment' and by using focus group discussions and interviews, it assesses the initiative to examine the extent to which it meets expectations of the community where it operates. Some of the key findings of the paper include: (i) although the initiative provides vital healthcare services to some of the most vulnerable and desperately poor communities, the level of actual engagement of the local people - the main stakeholders - has been marginal; (ii) when the principles of collaborative betterment and empowerment are considered, it can be concluded that the initiative struggles even as a 'betterment' process; and (iii) notwithstanding the rhetoric and high-blown statements, corporate role in terms of practical efforts in the field has been mostly superficial and limited.
Original languageEnglish
Pages (from-to)41-51
Number of pages11
JournalCorporate Social Responsibility and Environmental Management
Volume21
Issue number1
Early online date26 Sep 2012
DOIs
Publication statusPublished - Jan 2014

Bibliographical note

This is the peer reviewed version of the following article: Sharmin, S., Khan, N. A., & Belal, A. R. (2014). Corporate community involvement in Bangladesh: an empirical study. Corporate social responsibility and environmental management, 21(1), 41-51, which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1002/csr.1304. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

Keywords

  • corporate social responsibility
  • Bangladesh
  • stakeholder engagement
  • collaborative betterment and empowerment
  • corporate community involvement

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