Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970

Stephanie Decker

Research output: Contribution to journalArticlepeer-review

Abstract

Development, modernity, and industrialization became dominant themes in corporate advertising in Africa in the 1950s and remained prevalent through the following two decades while many African nations were gaining independence. British business operating there created a publicity strategy that couched their presence in less developed countries in terms of a commitment and a positive contribution to the progress of the new states. Eventually, British companies tried to "Africanize" their corporate image through these campaigns.
Original languageEnglish
Pages (from-to)59-86
Number of pages28
JournalBusiness History Review
Volume81
Issue number1
DOIs
Publication statusPublished - Mar 2007

Bibliographical note

Decker, S. (2007). Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970. Business history review, 81(1), 59-86. Copyright © The President and Fellows of Harvard College 2007.

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  • Business History Review (Journal)

    Stephanie Decker (Editorial board member)

    1 Jan 2008 → …

    Activity: Publication peer-review and editorial work typesEditorial activity

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