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Creating demand for better health by using social marketing techniques
Jill K. Jesson
Marketing & Strategy
Aston Business School
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Keyphrases
Behavioral Goals
14%
Community Pharmacy
14%
Developed Unit
14%
Environmental Change
14%
Excessive Drinking
14%
Future Health
14%
Health Departments
14%
Health Promoting Policies
14%
Health Promotion
14%
Health Promotion Campaign
14%
Health Promotion Practice
14%
Internal Social Marketing
14%
Lifestyle Choices
14%
Marketing Approach
14%
Marketing Techniques
100%
National Center
14%
Northern Ireland
14%
Ongoing Support
14%
Principles of Marketing
28%
Promoting Health
14%
Promotional Effort
14%
Public Opinion
14%
Public Places
28%
Scotland
14%
Shift-or
14%
Social Marketing
100%
Social Norms
14%
Socially Acceptable
14%
Wales
14%
Workplace
14%
Social Sciences
Alcohol Consumption
12%
Environmental Degradation
12%
Health Promotion
37%
Legislation
12%
Public Place
25%
Social Marketing
100%
Social Norm
12%
UK
50%
Wales
12%
Economics, Econometrics and Finance
Marketing
100%
Workforce
10%