Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?

Gordon E. Greenley, Graham J. Hooley, S. Attia, J. Fahy, E Breivik (Editor), A W Falkenberg (Editor), K Gronhaus (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Pages	6-6
Number of pages	1
Publication status	Published - 2001
Event	30th European Marketing Academy Conference - Bergen, Norway Duration: 8 May 2001 → 11 May 2001

Conference	30th European Marketing Academy Conference
Abbreviated title	EMAC 2001
Country/Territory	Norway
City	Bergen
Period	8/05/01 → 11/05/01
Other	Doctoral Colloquium Rethinking European Marketing

Cite this

@conference{31d3d90f21ad46819bfb36c3bc2aafdd,

title = "Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?",

author = "Greenley, {Gordon E.} and Hooley, {Graham J.} and S. Attia and J. Fahy and E Breivik and Falkenberg, {A W} and K Gronhaus",

year = "2001",

language = "English",

pages = "6--6",

note = "30th European Marketing Academy Conference, EMAC 2001 ; Conference date: 08-05-2001 Through 11-05-2001",