Creating the product

Wendy Tabrizi, Stephanie Chamberlain, Emily Moorlock, Debbie Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: Real People Real Decisions
EditorsMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of PublicationHarlow
PublisherPearson
Chapter7
Pages262 -298
Edition3rd
ISBN (Print)978-1-292-22719-1
Publication statusPublished - 1 Jul 2019
  • Global, ethical and sustainable marketing

    Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Integrated Marketing Communications

    Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Managing the product

    Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

    Research output: Chapter in Book/Report/Conference proceedingChapter

Cite this