Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract

Keyphrases

• Website Design 100%
• Fashion Brands 100%
• Multisensory 100%
• Cultural Accommodation 100%
• Sensory Marketing 100%
• Multisensory Cues 60%
• Consumer Purchase Intention 30%
• Foreign Brands 30%
• Consumer Purchase 20%
• Consumer Brand Identification 20%
• Homophily Bias 20%
• Mediating Role 10%
• Behavioral Intention 10%
• Brand Image 10%
• Managerial Perspective 10%
• Local Markets 10%
• Consumer Perception 10%
• Local Culture 10%
• Consumer Evaluation 10%
• Fashion Industry 10%
• Purchase Intention 10%
• Psychological Mechanisms 10%
• Local Consumers 10%
• Multisensory Integration 10%
• Bias Effect 10%
• Audience Perception 10%
• Purchase Decision 10%
• Shared Identity 10%
• Design Influence 10%
• International Marketplace 10%
• Accommodation Strategy 10%
• Cultural Homophily 10%
• Sensory Cues 10%
• Chinese Brands 10%
• Chinese Fashion 10%
• Consumer Attention 10%

Psychology

• Congruence 100%
• Homophily 66%