Customer orientation and innovativeness: differing roles in new and old Europe

Business & Economics

• Customer Orientation 67%
• Innovativeness 58%
• Marketing 56%
• Organizational Innovativeness 34%
• Emerging Markets 19%
• Customer Service 18%
• Customer Focus 14%
• Service Performance 13%
• Generalizability 12%
• Income 11%
• European Countries 9%
• Financial Performance 9%
• Developed Countries 8%

Social Sciences

• customer ties 100%
• marketing 49%
• customer 21%
• financial performance 17%
• Renaissance 14%
• market 13%
• income 8%

Medicine & Life Sciences

• Marketing 66%
• Developed Countries 11%
• Income 10%