Customer Segmentation for Servitization: How to identify customer groups for service innovation

Parikshit Naik, Jim Euchner, Ian Machan, Neil Tumber, Tim Baines

Research output: Book/ReportBook

Abstract

This mini-guide is for executives and managers in manufacturing businesses who are aiming to identify customer segments in order to offer them targeted service innovations. It explains what is meant by customer segmentation and why it is important, and describes some common segmentation practices.
Original languageEnglish
PublisherAston University
ISBN (Print)185444791
Publication statusPublished - 27 Oct 2020

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