Demystifying the mystery shopper: is it a justifiable research method

Jill K. Jesson

Research output: Contribution to journal › Article › peer-review

Keywords

@article{93985e31d36e493b9c8e9034aaac666d,

title = "Demystifying the mystery shopper: is it a justifiable research method",

keywords = "mystery shopper, research method",

author = "Jesson, {Jill K.}",

year = "2004",

language = "English",

volume = "272",

pages = "615--617",

journal = "Pharmaceutical Journal",

issn = "0031-6873",

publisher = "Pharmaceutical Press",

}