Determinant of broadband internet adoption and continuance in Singapore

Roya Gholami, John Lim, Yingqin Zhong

Research output: Preprint or Working paperWorking paper

Abstract

In spite of increasing significance of Broadband Internet, there are not many research papers explicitly addressing issues pertaining to its deployment and continuance. Previous research on Broadband has mainly focused on the supply side aspect at the national level, ignoring the importance of the demand side which may involve looking more deeply into the factors impacting organizational and individual uptake. In an attempt to fill this gap, the current study empirically verifies the IS continuance model to examine factors influencing Broadband Internet post-adoption behavior of some 1,500 organizations in Singapore. Strong support for the model has been manifested by our results, providing insight into influential factors. Results of the study suggest that that perceived usefulness is the strongest predictor of users' continuance intention, followed by satisfaction with Broadband Internet usage as a significant but weaker predictor.
Original languageEnglish
Place of PublicationBirmingham (UK)
PublisherAston University
ISBN (Print)978-1-85449-708-6
Publication statusPublished - Jun 2007

Publication series

NameAston Business School research papers
PublisherAston University
No.RP0718

Keywords

  • broadband internet
  • adoption
  • post-adoption
  • IS continuance model
  • survey

Fingerprint Dive into the research topics of 'Determinant of broadband internet adoption and continuance in Singapore'. Together they form a unique fingerprint.

  • Cite this

    Gholami, R., Lim, J., & Zhong, Y. (2007). Determinant of broadband internet adoption and continuance in Singapore. (Aston Business School research papers; No. RP0718). Aston University.