Developing a market orientation in a transitional economy: the role of government regulation and ownership structure

Riliang Qu; Christine T. Ennew

doi:10.1509/jppm.24.1.82.63900

Developing a market orientation in a transitional economy: the role of government regulation and ownership structure

Riliang Qu, Christine T. Ennew

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

Abstract

In this article, the authors report the findings of an exploratory study that examines the challenges of developing a market orientation in China, the world’s largest transitional economy. The findings suggest that though managerial actions are relevant, in transitional economies, environmental factors—most notably, government policies—are a major influence on firms’ aspirations to be market oriented.

Original language	English
Pages (from-to)	82-89
Number of pages	8
Journal	Journal of Public Policy and Marketing
Volume	24
Issue number	1
DOIs	https://doi.org/10.1509/jppm.24.1.82.63900
Publication status	Published - May 2005

Keywords

challenges
developing a market orientation
China
transitional economy
managerial actions
environmental factors—most notably
government policies
aspirations
market orientation

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10.1509/jppm.24.1.82.63900

Cite this

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Developing a market orientation in a transitional economy: the role of government regulation and ownership structure

Abstract

Keywords

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