Abstract
In this article, the authors report the findings of an exploratory study that examines the challenges of developing a market orientation in China, the world’s largest transitional economy. The findings suggest that though managerial actions are relevant, in transitional economies, environmental factors—most notably, government policies—are a major influence on firms’ aspirations to be market oriented.
Original language | English |
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Pages (from-to) | 82-89 |
Number of pages | 8 |
Journal | Journal of Public Policy and Marketing |
Volume | 24 |
Issue number | 1 |
DOIs | |
Publication status | Published - May 2005 |
Keywords
- challenges
- developing a market orientation
- China
- transitional economy
- managerial actions
- environmental factors—most notably
- government policies
- aspirations
- market orientation