Developing a market orientation in a transitional economy: the role of government regulation and ownership structure

Riliang Qu, Christine T. Ennew

Research output: Contribution to journalArticle

Abstract

In this article, the authors report the findings of an exploratory study that examines the challenges of developing a market orientation in China, the world’s largest transitional economy. The findings suggest that though managerial actions are relevant, in transitional economies, environmental factors—most notably, government policies—are a major influence on firms’ aspirations to be market oriented.
Original languageEnglish
Pages (from-to)82-89
Number of pages8
JournalJournal of Public Policy and Marketing
Volume24
Issue number1
DOIs
Publication statusPublished - May 2005

Keywords

  • challenges
  • developing a market orientation
  • China
  • transitional economy
  • managerial actions
  • environmental factors—most notably
  • government policies
  • aspirations
  • market orientation

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