Developing market orientation in China: the impact of the regulation and ownership structure

Riliang Qu, Christine T. Ennew, M. Thea Sinclair, C. Tynan (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2002
EventAcademy of Marketing Annual Conference 2002 - Nottingham, United Kingdom
Duration: 2 Jul 20025 Jul 2002

Conference

ConferenceAcademy of Marketing Annual Conference 2002
CountryUnited Kingdom
CityNottingham
Period2/07/025/07/02

Cite this

Qu, R., Ennew, C. T., Sinclair, M. T., & Tynan, C. (Ed.) (2002). Developing market orientation in China: the impact of the regulation and ownership structure. Paper presented at Academy of Marketing Annual Conference 2002, Nottingham, United Kingdom.