Developing New Business Models: An Interview with Mark Johnson Mark Johnson talks with Jim Euchner about business model innovation and how to make it work in large corporations.

Mark Johnson; Jim Euchner

doi:10.1080/08956308.2018.1516926

Developing New Business Models: An Interview with Mark Johnson Mark Johnson talks with Jim Euchner about business model innovation and how to make it work in large corporations.

Mark Johnson, Jim Euchner

Aston Business School

Research output: Contribution to journal › Letter, comment or opinion

Original language	English
Pages (from-to)	13-19
Number of pages	7
Journal	Research Technology Management
Volume	61
Issue number	6
DOIs	https://doi.org/10.1080/08956308.2018.1516926
Publication status	Published - 2 Nov 2018

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10.1080/08956308.2018.1516926

Cite this

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title = "Developing New Business Models: An Interview with Mark Johnson Mark Johnson talks with Jim Euchner about business model innovation and how to make it work in large corporations.",

author = "Mark Johnson and Jim Euchner",

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