Developing New Business Models: An Interview with Mark Johnson Mark Johnson talks with Jim Euchner about business model innovation and how to make it work in large corporations.

Mark Johnson, Jim Euchner

Research output: Contribution to journalLetter, comment or opinion

Original languageEnglish
Pages (from-to)13-19
Number of pages7
JournalResearch Technology Management
Issue number6
Publication statusPublished - 2 Nov 2018

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