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Development of a digital tool to overcome the challenges of rural food SMEs

  • S. van der Loo*
  • , L. Chen
  • , P. Edwards
  • , J.A. Holden
  • , S. Karamperidis
  • , M.J. Kollingbaum
  • , A.C. Marqui
  • , J.D. Nelson
  • , T.J. Norman
  • , M. Piecyk
  • , E. Pignotti
  • *Corresponding author for this work
    • Heriot-Watt University
    • University of Aberdeen
    • East Anglian Chambers

    Research output: Contribution to journal › Article › peer-review

    14 Downloads (Pure)

    Abstract

    It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

    Original languageEnglish
    Pages (from-to)212-219
    Number of pages8
    JournalScottish Geographical Journal
    Volume131
    Issue number3-4
    Early online date3 Feb 2015
    DOIs
    Publication statusPublished - 2015

    Bibliographical note

    © 2015 The Author(s). Published by Taylor & Francis.
    This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://
    creativecommons.org/Licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any
    medium, provided the original work is properly cited

    Keywords

    • rural geography
    • transport geography

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