Die Rolle von Replikationen in der Marketingwissenschaft

Carsten Baumgarth, Heiner Evanschitzky

Research output: Contribution to journal › Article › peer-review

Keywords

@article{dadccf4eb72e4c1db447f63f7d558fa4,

title = "Die Rolle von Replikationen in der Marketingwissenschaft",

keywords = "marketing, replication, distribution of products",

author = "Carsten Baumgarth and Heiner Evanschitzky",

year = "2005",

language = "German",

volume = "27",

pages = "253--262",

journal = "Marketing ZFP",

issn = "0344-1369",

publisher = "C.H.BECK",

}