Differences in marketing assets and capabilities among market leaders, challengers and followers

Gordon E. Greenley, Graham J. Hooley

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Annual Conference
EditorsC. Tynan
Publication statusPublished - 2002

Bibliographical note

Academy of Marketing Annual Conference, Nottingham (UK), 2-5 July 2002

Cite this

Greenley, G. E., & Hooley, G. J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. In C. Tynan (Ed.), Proceedings of the Academy of Marketing Annual Conference