Implementing an Advanced Services strategy may bring economic, social and environmental sustainability, but requires orchestration of a complex system of interdependent actors. Customers, suppliers, contractors and other intermediaries must be co-ordinated effectively for mutual benefit. Doing so requires appropriate data not only related to products, but also service delivery and (customers’) use environment. This research proposes a Digital Twin approach to capturing and processing real-time data from each of these three levels, in order to orchestrate successful value creation.
|Publication status||Published - 30 Jun 2020|
|Event||EurOMA Conference 2020: Managing Operations for Impact - University of Warwick, Warwick, United Kingdom|
Duration: 29 Jun 2020 → 30 Jun 2020
Conference number: 27
|Conference||EurOMA Conference 2020|
|Abbreviated title||EurOMA Conference 2020|
|Period||29/06/20 → 30/06/20|