Digital twin for Advanced Service delivery systems: Opportunities and challenges

Andreas Schroeder, Ahmad Beltagui, Victor Guang Shi, Cansu Kandemir, Omid Omidvar , Miying Yang, Ruby Hughes, Raphael Wasserbauer

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review


Implementing an Advanced Services strategy may bring economic, social and environmental sustainability, but requires orchestration of a complex system of interdependent actors. Customers, suppliers, contractors and other intermediaries must be co-ordinated effectively for mutual benefit. Doing so requires appropriate data not only related to products, but also service delivery and (customers’) use environment. This research proposes a Digital Twin approach to capturing and processing real-time data from each of these three levels, in order to orchestrate successful value creation.
Original languageEnglish
Publication statusPublished - 30 Jun 2020
EventEurOMA Conference 2020: Managing Operations for Impact - University of Warwick, Warwick, United Kingdom
Duration: 29 Jun 202030 Jun 2020
Conference number: 27


ConferenceEurOMA Conference 2020
Abbreviated titleEurOMA Conference 2020
Country/TerritoryUnited Kingdom
Internet address

Bibliographical note

© 2020 The Authors


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