Disentangle contextual and permanent individual motivations: an application to shopping behavior

Julien Schmitt, Dina Rasolofoarison

Marketing & Strategy

Research output: Unpublished contribution to conference › Abstract › peer-review

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Abstract
Effect of fatigue on consumers' advertising processing
Rasolofoarison, D., 2008, p. 31-33. 3 p.
Research output: Unpublished contribution to conference › Abstract › peer-review