Disentangling individual and contextual shopping motivations

Julien Schmitt, Dina Rasolofoarison

Research output: Contribution to conferencePaper

Abstract

Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.
Original languageEnglish
Publication statusUnpublished - May 2011
Event40th Academy of Marketing Science Annual Conference - Miami, United States
Duration: 24 May 201127 May 2011

Conference

Conference40th Academy of Marketing Science Annual Conference
CountryUnited States
CityMiami
Period24/05/1127/05/11

Fingerprint Dive into the research topics of 'Disentangling individual and contextual shopping motivations'. Together they form a unique fingerprint.

  • Cite this

    Schmitt, J., & Rasolofoarison, D. (2011). Disentangling individual and contextual shopping motivations. Paper presented at 40th Academy of Marketing Science Annual Conference, Miami, United States.