Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.
|Publication status||Unpublished - May 2011|
|Event||40th Academy of Marketing Science Annual Conference - Miami, United States|
Duration: 24 May 2011 → 27 May 2011
|Conference||40th Academy of Marketing Science Annual Conference|
|Period||24/05/11 → 27/05/11|