Drivers and Barriers Linked to SME Retailers Moving to Multichannel Retailing

Julie Lewis, Sheilagh Resnick

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
Event18th Conference of the European Association for Education and Research in Commercial Distribution - University of Rennes 1, Rennes, France
Duration: 1 Jul 20153 Jul 2015

Conference

Conference18th Conference of the European Association for Education and Research in Commercial Distribution
Abbreviated titleEAERCD 2015
CountryFrance
CityRennes
Period1/07/153/07/15

Cite this

Lewis, J., & Resnick, S. (2015). Drivers and Barriers Linked to SME Retailers Moving to Multichannel Retailing. Paper presented at 18th Conference of the European Association for Education and Research in Commercial Distribution, Rennes, France.