Driving the service profit chain: East meets West

Graham J. Hooley, L. Sajitos, Vasilis Theoharakis

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 2008 Global Marketing Conference
PublisherKorean Academy of Marketing Science
Publication statusPublished - 2008
Event2008 Global Marketing Conference - Shanghai, China
Duration: 20 Mar 200823 Mar 2008

Conference

Conference2008 Global Marketing Conference
CountryChina
CityShanghai
Period20/03/0823/03/08

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