Driving the service profit chain: East meets West

Graham J. Hooley, L. Sajitos, Vasilis Theoharakis

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 2008 Global Marketing Conference
Publisher	Korean Academy of Marketing Science
Publication status	Published - 2008
Event	2008 Global Marketing Conference - Shanghai, China Duration: 20 Mar 2008 → 23 Mar 2008

Conference	2008 Global Marketing Conference
Country/Territory	China
City	Shanghai
Period	20/03/08 → 23/03/08

Cite this

@inproceedings{2a8fab3e60e04dbaa73914d442171b57,

title = "Driving the service profit chain: East meets West",

author = "Hooley, {Graham J.} and L. Sajitos and Vasilis Theoharakis",

year = "2008",

language = "English",

booktitle = "Proceedings of the 2008 Global Marketing Conference",

publisher = "Korean Academy of Marketing Science",

note = "2008 Global Marketing Conference ; Conference date: 20-03-2008 Through 23-03-2008",

}