E-commerce transactions in a virtual environment: Virtual transactions

Simon Scarle*, Sylvester Arnab, Ian Dunwell, Panagiotis Petridis, Aristidis Protopsaltis, Sara de Freitas

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the "population" of Massively Multiplayer On-line Role Playing Games and other shared virtual environments. Many suggest this will lead to a further dimension of commerce: virtual commerce. We discuss here the issues, current roadblocks and present state of an e-commerce transaction carried out completely within a virtual environment; a virtual transaction. Although technically such transactions are in a sense trivial, they raise many other issues in complex ways thus making V-transactions a highly interesting cross-disciplinary issue. We also discuss the social, ethical and regulatory implications for the virtual communities in these environments of such v-transactions, how their implementation affects the nature and management of a virtual environment, and how they represent a fundamental merging of the real and virtual worlds for the purpose of commerce. We highlight the minimal set of features a v-transaction capable virtual environment requires and suggest a model of how in the medium term they could be carried out via a methodology we call click-through, and that the developers of such environments will need to take on the multi-modal behavior of their users, as well as elements of the economic and political sciences in order to fully realize the commercial potential of the v-transaction.

Original languageEnglish
Pages (from-to)379-407
Number of pages29
JournalElectronic Commerce Research
Volume12
Issue number3
DOIs
Publication statusPublished - 2012

Fingerprint

Electronic commerce
Virtual reality
Merging
Explosions
Economics
Virtual environments
Industry
Commerce

Keywords

  • E-commerce
  • Electronic commerce
  • Metaverses
  • Virtual environments
  • Virtual worlds

Cite this

Scarle, S., Arnab, S., Dunwell, I., Petridis, P., Protopsaltis, A., & de Freitas, S. (2012). E-commerce transactions in a virtual environment: Virtual transactions. Electronic Commerce Research, 12(3), 379-407. https://doi.org/10.1007/s10660-012-9098-4
Scarle, Simon ; Arnab, Sylvester ; Dunwell, Ian ; Petridis, Panagiotis ; Protopsaltis, Aristidis ; de Freitas, Sara. / E-commerce transactions in a virtual environment : Virtual transactions. In: Electronic Commerce Research. 2012 ; Vol. 12, No. 3. pp. 379-407.
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Scarle, S, Arnab, S, Dunwell, I, Petridis, P, Protopsaltis, A & de Freitas, S 2012, 'E-commerce transactions in a virtual environment: Virtual transactions', Electronic Commerce Research, vol. 12, no. 3, pp. 379-407. https://doi.org/10.1007/s10660-012-9098-4

E-commerce transactions in a virtual environment : Virtual transactions. / Scarle, Simon; Arnab, Sylvester; Dunwell, Ian; Petridis, Panagiotis; Protopsaltis, Aristidis; de Freitas, Sara.

In: Electronic Commerce Research, Vol. 12, No. 3, 2012, p. 379-407.

Research output: Contribution to journalArticle

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T1 - E-commerce transactions in a virtual environment

T2 - Virtual transactions

AU - Scarle, Simon

AU - Arnab, Sylvester

AU - Dunwell, Ian

AU - Petridis, Panagiotis

AU - Protopsaltis, Aristidis

AU - de Freitas, Sara

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Scarle S, Arnab S, Dunwell I, Petridis P, Protopsaltis A, de Freitas S. E-commerce transactions in a virtual environment: Virtual transactions. Electronic Commerce Research. 2012;12(3):379-407. https://doi.org/10.1007/s10660-012-9098-4