Market orientation strategies are now expected to be integrated and enacted by firms and governments alike. While private services will surely continue to take the lead in mobile strategy orientation, others such as government and Non-Governmental Organizations (NGOs) are also becoming prominent Mobile Players (m-Players). Enhanced data services through smart phones are raising expectations that governments will finally deliver services that are in line with a consumer ICT lifestyle. To date, it is not certain which form of technological standards will take the lead, e.g. enhanced m-services or traditional Internet-based applications. Yet, with the introduction of interactive applications and fully transactional services via 3G smart phones, the currently untapped segment of the population (without computers) have the potential to gain access to government services at a low cost.
|Title of host publication||Handbook of research on e-government in emerging economies|
|Subtitle of host publication||adoption, continuance, usage, e-participation and legal frameworks|
|Editors||Saul Z.K.J. Bwalya|
|Number of pages||22|
|ISBN (Print)||978-1-4666-0324-0, 1-4666-0324-0|
|Publication status||Published - 15 Mar 2012|