E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise

Ronan de Kervenoael; Alexandre Schwob; Careen Chandra

doi:10.1016/j.jretconser.2019.102016

E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise

Ronan de Kervenoael^*, Alexandre Schwob, Careen Chandra

^*Corresponding author for this work

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

Abstract

This paper's research aims to understand how e-retailers can benefit from independent contractors' (delivery drivers') agile engagement under time-based marketing promise (TBMP) to advance sustainable logistics value creation in the urbanised last-mile-delivery (ULMD) environment. Our analysis of independent drivers' narratives (n = 30) reveals that sustainable logistics value can be apprehended through a process in which independent workers are both agenced by their leveraging of technologisation and task autonomy and concerned by the mobilisation of other ULMD stakeholders. They thus can propose novel, creative solutions for e-retailers and city planners towards sustainable logistics value creation.

Original language	English
Article number	102016
Journal	Journal of Retailing and Consumer Services
Volume	54
Early online date	18 Dec 2019
DOIs	https://doi.org/10.1016/j.jretconser.2019.102016
Publication status	Published - May 2020

Keywords

Independent contractor
last-mile delivery
Technologisation
Time-based marketing promise
Urban space

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10.1016/j.jretconser.2019.102016

Cite this

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title = "E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise",

abstract = "This paper's research aims to understand how e-retailers can benefit from independent contractors' (delivery drivers') agile engagement under time-based marketing promise (TBMP) to advance sustainable logistics value creation in the urbanised last-mile-delivery (ULMD) environment. Our analysis of independent drivers' narratives (n = 30) reveals that sustainable logistics value can be apprehended through a process in which independent workers are both agenced by their leveraging of technologisation and task autonomy and concerned by the mobilisation of other ULMD stakeholders. They thus can propose novel, creative solutions for e-retailers and city planners towards sustainable logistics value creation.",

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author = "{de Kervenoael}, Ronan and Alexandre Schwob and Careen Chandra",

year = "2020",

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doi = "10.1016/j.jretconser.2019.102016",

language = "English",

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journal = "Journal of Retailing and Consumer Services",

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E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise. / de Kervenoael, Ronan; Schwob, Alexandre; Chandra, Careen.
In: Journal of Retailing and Consumer Services, Vol. 54, 102016, 05.2020.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation

T2 - Leveraging legitimate concerns under time-based marketing promise

AU - de Kervenoael, Ronan

AU - Schwob, Alexandre

AU - Chandra, Careen

PY - 2020/5

Y1 - 2020/5

N2 - This paper's research aims to understand how e-retailers can benefit from independent contractors' (delivery drivers') agile engagement under time-based marketing promise (TBMP) to advance sustainable logistics value creation in the urbanised last-mile-delivery (ULMD) environment. Our analysis of independent drivers' narratives (n = 30) reveals that sustainable logistics value can be apprehended through a process in which independent workers are both agenced by their leveraging of technologisation and task autonomy and concerned by the mobilisation of other ULMD stakeholders. They thus can propose novel, creative solutions for e-retailers and city planners towards sustainable logistics value creation.

AB - This paper's research aims to understand how e-retailers can benefit from independent contractors' (delivery drivers') agile engagement under time-based marketing promise (TBMP) to advance sustainable logistics value creation in the urbanised last-mile-delivery (ULMD) environment. Our analysis of independent drivers' narratives (n = 30) reveals that sustainable logistics value can be apprehended through a process in which independent workers are both agenced by their leveraging of technologisation and task autonomy and concerned by the mobilisation of other ULMD stakeholders. They thus can propose novel, creative solutions for e-retailers and city planners towards sustainable logistics value creation.

KW - Independent contractor

KW - last-mile delivery

KW - Technologisation

KW - Time-based marketing promise

KW - Urban space

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ER -

E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise

Abstract

Keywords

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