Skip to main navigation Skip to search Skip to main content

E-services: Opportunities and challenges - An overview

  • Heiner Evanschitzky
  • , Gopalkrishnan R. Iyer
  • Marketing Center Muenster
  • Universität Münster
  • Florida Atlantic University

Research output: Chapter in Book/Published conference outputChapter

Abstract

Interactivity is a dominant focus in today's online business environments. This special issue of the Journal of Value Chain Management offers an introduction and systematic overview of the prospects and challenges of the new and emerging practice of 'E-Services.' Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.

Original languageEnglish
Title of host publicationE-Services
Subtitle of host publicationOpportunities and Threats
Pages1-5
Number of pages5
DOIs
Publication statusPublished - 1 Dec 2007

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Chapter Overview
  • E-Services

Fingerprint

Dive into the research topics of 'E-services: Opportunities and challenges - An overview'. Together they form a unique fingerprint.

Cite this