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E-services: Opportunities and threats
Heiner Evanschitzky, Gopalkrishnan R. Iyer
Marketing & Strategy
Aston Business School
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Dive into the research topics of 'E-services: Opportunities and threats'. Together they form a unique fingerprint.
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Business & Economics
E-services
100%
Threat
63%
Electronic Services
54%
Value Chain Management
31%
Service Engineering
27%
Service Satisfaction
25%
Electronic Markets
24%
Services Marketing
23%
Service Management
22%
Marketing
19%
Loyalty
18%
Electronic Commerce
16%
Germany
14%
United States of America
8%