ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

Helen M Borland, Adam Lindgreen, Veronique Ambrosini, Joëlle Vanhamme

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

The following sections are included:

Introduction

Anthropocentric and ecocentric epistemology

Ecocentric strategy development

Ecocentric business strategies

Ecocentric business and marketing solutions

An ecocentric strategic marketing vision

Managerial relevance and further research

Conclusions

Acknowledgment
Original languageEnglish
Title of host publicationIntrinsic Capability
Subtitle of host publicationImplementing Intrinsic Sustainable Development for an Ecological Civilisation
EditorsFrank Birkin, Thomas Polesie
Place of PublicationSingapore
PublisherWorld Scientific
Chapter3
Pages27-52
Number of pages26
ISBN (Electronic)978-981-3225-59-6
ISBN (Print)978-981-3225-57-2
DOIs
Publication statusPublished - Apr 2019

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Borland, H. M., Lindgreen, A., Ambrosini, V., & Vanhamme, J. (2019). ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. In F. Birkin, & T. Polesie (Eds.), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation (pp. 27-52). Singapore: World Scientific. https://doi.org/10.1142/9789813225589_0004