ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

Helen M Borland, Adam Lindgreen, Veronique Ambrosini, Joëlle Vanhamme

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

The following sections are included:

Introduction

Anthropocentric and ecocentric epistemology

Ecocentric strategy development

Ecocentric business strategies

Ecocentric business and marketing solutions

An ecocentric strategic marketing vision

Managerial relevance and further research

Conclusions

Acknowledgment
Original languageEnglish
Title of host publicationIntrinsic Capability
Subtitle of host publicationImplementing Intrinsic Sustainable Development for an Ecological Civilisation
EditorsFrank Birkin, Thomas Polesie
Place of PublicationSingapore
PublisherWorld Scientific
Chapter3
Pages27-52
Number of pages26
ISBN (Electronic)978-981-3225-59-6
ISBN (Print)978-981-3225-57-2
DOIs
Publication statusPublished - Apr 2019

Fingerprint

Epistemology
Sustainability
Business
Marketing
Strategy
Vision
Ideology
Business strategy
Strategic marketing
Marketing strategy
Relevance

Cite this

Borland, H. M., Lindgreen, A., Ambrosini, V., & Vanhamme, J. (2019). ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. In F. Birkin, & T. Polesie (Eds.), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation (pp. 27-52). Singapore: World Scientific. https://doi.org/10.1142/9789813225589_0004
Borland, Helen M ; Lindgreen, Adam ; Ambrosini, Veronique ; Vanhamme, Joëlle. / ECOCENTRIC BUSINESS AND MARKETING : Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. editor / Frank Birkin ; Thomas Polesie. Singapore : World Scientific, 2019. pp. 27-52
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Borland, HM, Lindgreen, A, Ambrosini, V & Vanhamme, J 2019, ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. in F Birkin & T Polesie (eds), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. World Scientific, Singapore, pp. 27-52. https://doi.org/10.1142/9789813225589_0004

ECOCENTRIC BUSINESS AND MARKETING : Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. / Borland, Helen M; Lindgreen, Adam; Ambrosini, Veronique; Vanhamme, Joëlle.

Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. ed. / Frank Birkin; Thomas Polesie. Singapore : World Scientific, 2019. p. 27-52.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

TY - CHAP

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A2 - Birkin, Frank

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PB - World Scientific

CY - Singapore

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Borland HM, Lindgreen A, Ambrosini V, Vanhamme J. ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. In Birkin F, Polesie T, editors, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Singapore: World Scientific. 2019. p. 27-52 https://doi.org/10.1142/9789813225589_0004