ECOCENTRIC BUSINESS AND MARKETING:  Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

Helen M Borland; Adam Lindgreen; Veronique Ambrosini; Joëlle Vanhamme

doi:10.1142/9789813225589_0004

ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

Helen M Borland, Adam Lindgreen, Veronique Ambrosini, Joëlle Vanhamme

Work & Organisation

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

Abstract

The following sections are included:

Introduction

Anthropocentric and ecocentric epistemology

Ecocentric strategy development

Ecocentric business strategies

Ecocentric business and marketing solutions

An ecocentric strategic marketing vision

Managerial relevance and further research

Conclusions

Acknowledgment

Original language	English
Title of host publication	Intrinsic Capability
Subtitle of host publication	Implementing Intrinsic Sustainable Development for an Ecological Civilisation
Editors	Frank Birkin, Thomas Polesie
Place of Publication	Singapore
Publisher	World Scientific
Chapter	3
Pages	27-52
Number of pages	26
ISBN (Electronic)	978-981-3225-59-6
ISBN (Print)	978-981-3225-57-2
DOIs	https://doi.org/10.1142/9789813225589_0004
Publication status	Published - Apr 2019

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Borland, H. M., Lindgreen, A., Ambrosini, V., & Vanhamme, J. (2019). ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. In F. Birkin, & T. Polesie (Eds.), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation (pp. 27-52). World Scientific. https://doi.org/10.1142/9789813225589_0004

Borland, Helen M ; Lindgreen, Adam ; Ambrosini, Veronique et al. / ECOCENTRIC BUSINESS AND MARKETING : Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. editor / Frank Birkin ; Thomas Polesie. Singapore : World Scientific, 2019. pp. 27-52

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abstract = "The following sections are included:IntroductionAnthropocentric and ecocentric epistemologyEcocentric strategy developmentEcocentric business strategiesEcocentric business and marketing solutionsAn ecocentric strategic marketing visionManagerial relevance and further researchConclusionsAcknowledgment",

author = "Borland, {Helen M} and Adam Lindgreen and Veronique Ambrosini and Jo{\"e}lle Vanhamme",

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Borland, HM, Lindgreen, A, Ambrosini, V & Vanhamme, J 2019, ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. in F Birkin & T Polesie (eds), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. World Scientific, Singapore, pp. 27-52. https://doi.org/10.1142/9789813225589_0004

ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. / Borland, Helen M; Lindgreen, Adam; Ambrosini, Veronique et al.
Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. ed. / Frank Birkin; Thomas Polesie. Singapore: World Scientific, 2019. p. 27-52.

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - ECOCENTRIC BUSINESS AND MARKETING

T2 - Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

AU - Borland, Helen M

AU - Lindgreen, Adam

AU - Ambrosini, Veronique

AU - Vanhamme, Joëlle

PY - 2019/4

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N2 - The following sections are included:IntroductionAnthropocentric and ecocentric epistemologyEcocentric strategy developmentEcocentric business strategiesEcocentric business and marketing solutionsAn ecocentric strategic marketing visionManagerial relevance and further researchConclusionsAcknowledgment

AB - The following sections are included:IntroductionAnthropocentric and ecocentric epistemologyEcocentric strategy developmentEcocentric business strategiesEcocentric business and marketing solutionsAn ecocentric strategic marketing visionManagerial relevance and further researchConclusionsAcknowledgment

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DO - 10.1142/9789813225589_0004

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BT - Intrinsic Capability

A2 - Birkin, Frank

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PB - World Scientific

CY - Singapore

ER -

Borland HM, Lindgreen A, Ambrosini V, Vanhamme J. ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision. In Birkin F, Polesie T, editors, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Singapore: World Scientific. 2019. p. 27-52 doi: 10.1142/9789813225589_0004

ECOCENTRIC BUSINESS AND MARKETING: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision.

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