Original language | English |
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Pages (from-to) | 2070-2076 |
Number of pages | 7 |
Journal | European Journal of Marketing |
Volume | 50 |
Issue number | 12 |
DOIs | |
Publication status | Published - 1 Dec 2016 |
Editorial
John M. Rudd*, Matti Jaakkola, Greg W. Marshall
*Corresponding author for this work
Research output: Contribution to journal › Editorial › peer-review