Effect of fatigue on consumers' advertising processing

Business & Economics

• Fatigue 100%
• Resources 50%
• Marketing Research 13%
• Matching Theory 13%
• Persuasion 9%
• Individual Factors 6%
• Attitude toward Advertising 6%
• Eye Movements 6%
• Cognitive Effort 6%
• Attitude Change 5%
• Subjective Measures 5%
• Contextual Factors 5%
• Consumer Motivation 5%
• Visual Attention 5%
• Experimental Design 5%
• Pre-test 5%
• Experiment 5%
• Moderating Variables 5%
• Resource Use 4%
• Undergraduate Students 4%
• Consumer Response 4%
• Layout 4%
• Control Variable 4%
• Individual Differences 4%
• Severity 4%
• Rating 4%
• Information Processing 4%
• Experimental Study 4%
• Questionnaire 4%
• Manipulation 3%
• Heuristics 3%
• Schedule 3%
• Communication 2%
• Factors 1%