Effect of fatigue on consumers' advertising processing

Keyphrases

• Marketing Research 100%
• Consumer Advertising 100%
• Advertising Processing 100%
• Between-subject 66%
• Resource Availability 66%
• Cognitive Resources 66%
• Complexity Level 66%
• Fatigue Index 66%
• Visual Strategies 66%
• Memorization 66%
• Fatigue Scale 66%
• Resource Matching Theory 66%
• Undergraduate Students 33%
• Motivation 33%
• Information Processing 33%
• Eye Movements 33%
• Reaction Time 33%
• Two-level 33%
• Ongoing Activity 33%
• Eye Tracking 33%
• Fatigue Effect 33%
• Visual Attention 33%
• Contextual Factors 33%
• Cognitive Effort 33%
• Subjective Measures 33%
• Inactivity 33%
• Attitude Change 33%
• Student Population 33%
• Three-level 33%
• Moderator Variables 33%
• Advertising Claims 33%
• Attitude toward Advertising 33%
• Overall Impression 33%
• Morrisons 33%
• Maximum Variance 33%
• Communication Ability 33%
• Scheduled Time 33%
• Control Variables 33%
• Matching Principle 33%
• Fatigue Severity Scale 33%
• Consumer Response 33%
• Advertising Expenditure 33%
• Potential Consumers 33%
• Design Time 33%
• Morningness-eveningness 33%
• Resource Requirements 33%
• Research Course 33%
• Demand Scale 33%
• Capacity for Work 33%
• Within-subject 33%
• Processing Effort 33%
• Comprehension Test 33%
• Minimal Resources 33%
• Complex Questions 33%
• Tiredness 33%
• Eye Tracker 33%
• Reception Conditions 33%
• Levy 33%
• Research Fatigue 33%
• Resource Matching 33%
• Analytical Strategy 33%
• Fatigue Perception 33%
• Information Reception 33%
• Attention-seeking 33%
• Time Reaction 33%
• Weariness 33%
• Resource Demand 33%

Psychology

• Cognitive Resource 100%
• Matching Theory 100%
• Individual Differences 50%
• Eye-Tracking 50%
• Information Processing 50%
• Eveningness 50%
• Eye Movement 50%